Military event email campaigns

Overview

Responsive email campaign set for major public military events, built at SPIKA and adapted for Spotlight, then later NEON.

The work covered several related emails, including promotional sends, ballot winner messages, ticket redemption instructions and event follow-up communications for Royal Navy, Army and Household Division events.

My work focused on turning supplied creative and campaign requirements into production-ready MJML emails, with clear layouts, reliable responsive behaviour and support for personalised ticket-related content.

The emails included dynamic placeholders for recipient names, ballot references, ticket quantities, purchase links and event-specific details, so clarity and compatibility were the main priorities across desktop and mobile.